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About Pantaloons

Voted as 'India's Most Trusted Fashion Retailer,' (Brand Equity Survey of The Economic Times 2016/2017), Pantaloons, a division of ABFRL has always been one of the most loved large format fashion retailers in India.

Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format. Consistent with the times, the model was of a discount fashion retailer. Post-acquisition by the Aditya Birla Group, significant investments were made focused on store upgradation, expansion, deeper pan-India penetration, portfolio enrichment, brand building and organisation processes to lay the foundation for its future growth. The brand is now present in 136 Indian cities / towns.

Pantaloons offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points.

It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery and watches.

Leading brands at Pantaloons

Pantaloons today retails over 200 licensed and international brands, including 20+ exclusive brands.

The Pantaloons exclusive brand bouquet includes Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, Chirpie Pie; besides, it also features brands licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports and Lombard.

Pantaloons also hosts Madura F&L's brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People in menswear; Van Heusen and Allen Solly in womenswear, and Allen Solly Junior.

It also retails partner brands such as John Miller, Celio, Spykar, Levis and Lee Cooper in menswear; Jealous 21, 109*F, AND, Chemistry and KRAUS in women's western wear; BIBA, Global Desi, and W in women's ethnic wear; Barbie and Ginny & Jony in kidswear.

Pantaloons is available on all leading e-commerce portals.

Pantaloons enjoys a loyal customer base of 10.0 million (as of 31st March 2018), which is one of the largest among apparel retailers in the country. It runs its own four-tier loyalty programme called "Greencard".

The comprehensive marketing strategy of Pantaloons is a mix of traditional and new-age communication. It also exploits digital media to reach out to the Internet community. Additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall.

Retails over
Chain of
fashion stores
cities & towns
million square

Pantaloons Vision

Fashion & Lifestyle Vision

To passionately satisfy Indian consumer needs in fashion, style, and value, across wearing occasions in Apparel and Accessories by anticipating trends and creating markets with the ultimate purpose of delivering superior value to all our stakeholders

Our Reason to exist

To be a friend and guide for the Young, aspiring Indian middle-class to help them explore the world of Brands & Fashion

Management team

  • Pranab Barua, Business Director – Apparel & Retail
  • Shital Mehta, Chief Executive Officer – Pantaloons
  • S Visvanathan, Chief Financial Officer – Apparel & Retail
  • Neeraj Pal Singh, Chief Information Officer – Apparel & Retail
  • Chandrashekhar Chavan, Chief Human Resources Officer – Apparel & Retail
  • Saurabh Khedekar - Head Strategy/Investor Relations
  • Ms. Geetika Anand - Company Secretary & Compliance Office

Executive Committee

  • Neeraj Nagpal – Chief Merchandising & Sourcing Officer
  • Rajesh Aanamalai – Head Finance & commercial
  • Lalit Dutt – Head – Human Resources
  • Gaurav Chakravarty – Head – Marketing & Loyalty
  • Nageshwar C – Head Design & Visual Merchandising
  • Sandeep Mistry – Head Information Technology
  • Nilendra Singh Pawar – Head- Supply Chain Management / E Commerce / Planning
  • Shivshankar Pandey – Head Projects
  • Vivek Jhawar – Head – Retail Business Development
  • Chief Operating Officer – Operations & Retail Business Development

Most Admired Retailer of the year

Pantaloons bagged the IMAGES 'Most Admired Retailer of the year’ in view of its Enterprise Solution Implementation which seamlessly incorporated KPIs for a retail business.

Recognition from Brand Partners

Pantaloons was awarded as the Best Fashion Retail Partner by Sweet Dreams and appreciated by Triumph for providing the Best Business Support in the large format stores category for 2017.

IMAGES Fashion Awards 2018

Bagged the IMAGES Most Admired Affordable Fashion Retailer of the Year 2017. Second year in a row.

VM&RD Awards 2018

Pantaloons bagged two awards at the VM&RD Awards 2018. We won the awards for Best Festive Window as well as Best Winter Window in the Window Display category.

Brand Equity Awards 2018

Pantaloons has been recognized as India’s Most Trusted Fashion Retailer in the Brand Equity survey of The Economic Times 2016-2017.

Customer Loyalty Awards 2018

Pantaloons bagged 2 awards at the Customer Loyalty Awards 2018:
1)Best Use of Social Media to Enhance Loyalty—Pujo, Diwali and EOSS Videos.
2)Best Regional Loyalty Marketing Campaign—The longest "Alpona" during Pujo.

IMAGES Retail Awards 2017
Best Turnaround story

Pantaloons bagged the IMAGES Retail Award 2017 under the category Best Turnaround Story Awards.

Aditya Birla Fashion and Retail Ltd (Pantaloons) won the Best Legal Team 2017 IDEX Award in the runner up category.

IMAGES Fashion Awards 2017

Bagged the IMAGES Most Admired Affordable Fashion Retailer of the Year 2016

Pantaloons won three awards at the Customer Loyalty Summit 2017 organized by Kamikaze B2B Media (a leading marketing service organization in the B2B space). These are: 'Best Customer Centric Company', 'Best Loyalty Program' and 'Best use of Customer and Data Analytics in Loyalty Program'.

10th AIMIA Loyalty Awards 2016

The Pantaloons Loyalty Program—Greencard was awarded:

1) Best Loyalty Program in Retail Sector - Large / Multi – Brand Format
2) Best Use of Customer & Data Analytics in Loyalty Program
3) Best Customer Centric Company

9th AIMIA Loyalty Awards 2016

The Pantaloons Loyalty Program—Greencard was awarded:

1) The best "Direct Marketing Campaign of the Year"
2) Best "Use of Customer Experience Technology Award of the Year".
3) Best "Use of Customer and Data Analytics in Loyalty Program".

Brand Equity Awards 2015

Pantaloons was recognized as India’s Most Trusted Fashion Retailer for the third consecutive year in the Brand Equity survey of The Economic Times.

8th AIMIA Loyalty Awards 2015

Pantaloons Loyalty Program—Greencard awarded the best Direct Marketing Campaign of the Year at the 8th Loyalty Awards presented by AIMIA.

Social Media Summit 2015

Pantaloons won the Best Twitter Campaign award at Social Media Summit.

Economic Times Brand Equity 2015

Most Trusted Fashion Retailer of India

Economic Times Brand Equity 2014

Most Trusted Fashion Retailer of India

North East Consumer Awards 2013

Pantaloons won the Most Preferred Fashion Retail Destination of the Year at North-East Consumer Awards 2013.

IDMA Awards 2013

At the Indian Digital Media Awards 2013, Pantaloons walked away with two awards—a Gold in Web-rich Media Banner Campaign and a Silver in Best Digital Innovation categories.


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Rangmanch offers mix-n-match Indian wear for the simple yet stylish woman. Every ensemble is a mélange of contemporary styles with an Indian vibe translated into kurtas and churidars exuding charm and simplicity.