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Madura Fashion & Lifestyle is a global supplier for premium international brands such as Esprit, S'Oliver, MONOPRIX.
 
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Retail

Madura Fashion & Lifestyle is India’s largest lifestyle retailer, operating through a host of retail formats.

It has more than 1,607 exclusive branded outlets with over 1 million square feet of retail space across the country. The company’s brands are also present in over 100 department stores. All major department stores like Central, Lifestyle, Shopper’s Stop, Reliance and Max, to name just a few, stock different Madura brands.

Madura Fashion & Lifestyle has a superb portfolio of brands straddling mid-price, premium and super premium segments. The retail presence and expansion strategy across different cities and locations has been done keeping in view the positioning of each brand and the relevance of the catchment. Premium brands, namely Louis Philippe, Van Heusen and Allen Solly are predominantly present in the metros and top cities. Peter England, a brand focused on the mid-price segment, has a significant presence in tier II and tier III cities, apart from metros and top cities. The company’s brands are present in top malls and high street locations across the country.

Retail best practices
Madura Fashion & Lifestyle constantly strives to implement best-in-class retail practices. The goal is to delight the consumers with service excellence in a world-class ambience. As part of this endeavour, the following have been implemented:
Store Standard Operating Procedures to enhance and standardise store operations
Consumer feedback and complaint processes to capture consumer opinion and closely engage with the consumer
Store engagement processes to effectively manage store staff recruitments, training, evaluation and reward mechanisms
A franchisee framework to enhance the quality of relationship with franchisees
A Brand Retail Identity guide to express and standardise the brand point of view in terms of looks and ambience in retail
Projects and store launch processes to ensure quality of store launches. The intent is to launch the store well in all respects so as to meet consumer expectations in terms of store ambiance, merchandise and quality of service
A Mystery Shopper Programme to monitor the level of adoption of the above initiatives at store and identify areas of improvement
Store score cards to capture performance of stores across key parameters and plug performance gaps

As the different brands expand geographically, the range of product offerings to the consumers has also gone up. Madura Fashion & Lifestyle has implemented robust and scalable retail-related IT infrastructure and applications to manage the complexity of the business.

Going forward, Madura Fashion & Lifestyle expects a substantial part of its revenues to come from retail. The substantial strength it derives from its current retail footprint, retail processes and infrastructure will enable Madura Fashion & Lifestyle to capture the growing opportunities which India has to offer.