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How Allen Solly Rebrands To "Hot Fridays" Integrating Social Media
Campaign India highlights how Allen Solly re-positions the concept of Friday Dressing to Hot Fridays |
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Madura's key brands go off the beaten track
Loise Philippe, Allen Solly, Peter England bet big on non-apparels |
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“Close to creating India's first Rs1,000-crore apparel brand”
Ashish Dikshit, CEO, Madura Fashion & Lifestyle, in an interview, talks about the growth prospects for Madura's various brands |
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Birla’s Retail Head Targets $2b Topline in 2 yrs
Pranab Barua, Business Director, Apparel & Retail, talks of the growth strategy and plans of doubling turnover |
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The science behind your shirt
Ajay Ramachandran, brand head, Van Heusen. tells why they got into the womens wear market |
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A cut above home grown
Van Heusen says it is set to take the competition to the Tommys and Benettons |
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The sociological shift
The Hindu Survey of Indian Industry 2011
The fashion scene in India has changed with subtle niches catering to various consumer needs and desires, writes Pranab Barua. |
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Van Heusen keen to diversify into non-apparel segment
The Hindu – 20 March 2011
Focus will be on increasing retail presence
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Fashion success
Business World – 24 February 2005
A perfect software and precise implementation has led to remarkable results for Madura Garments.
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