WHO WE ARE
Fashion is perhaps the very first expression of success of a free nation. Fashion is a celebration and a joy. It is an expression that can manifest itself in different ways for different people and these ways are forever evolving.
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.
"This consolidation will create India's largest pure play Fashion and Lifestyle Company with a strong bouquet of leading fashion brands and retail formats. This move brings India's #1 branded menswear and womenswear players together." - Kumar Mangalam Birla, Chairman, Aditya Birla Group
ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe.
ABFRL aims to catalyse the business of fashion through superior infrastructure and experiences, towards a new future.
ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail. This will create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group.
ABFRL is India's No 1. Fashion Lifestyle entity with a proforma combined revenue of about INR 5,500 crore for FY'15, growing at a rate in excess of 20 percent and EBITDA of INR 532 crore (as of FY'15) that has been surging at an impressive rate of 30 percent over the last 5 years.
The ABFRL umbrella includes:
Madura Fashion & Lifestyle
The custodian of several icons, including the top four fashion brands of India - Louis Philippe , Van Heusen, Allen Solly, and Peter England — each of which clocked MRP sales in the vicinity of INR 1,000 crore during FY 2015. It also includes India's largest fully integrated fashion multi-brand outlet chain Planet Fashion; India's largest premium international brand retailer The Collective; the country's largest fully integrated, full collection, fashion e-retailer Trendin; and the British fashion icon Hackett London's mono-brand retail in India.
India's largest and fastest growing big box fashion retailer, Pantaloons is one of the fastest growing lifestyle apparel retail destinations in India. Constantly innovating designs, concepts and products by infusing the latest trends in fashion and clothing styles, Pantaloons has a repertoire of lifestyle brands to cater to every consumer's needs across multiple occasions.
ABFRL altogether hosts India's largest fashion network with over 6,000 points of sale across over 200 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets. ABFRL's e-commerce business, Trendin.com reaches out to multiple destinations across India. With more than 12.5 million Loyalty Members as of Sept '15, ABFRL has a strong bouquet of loyalty programmes in India. ABFRL boasts of creating more than 20,000 new designs every year.
CODE OF CONDUCT
ABFRL is unequivocally committed to all its stakeholders - employees, customers, shareholders, investors, vendors and policy planners. Each of our team members is encouraged to ensure that stakeholders' interests are given top priority.
This section provides a full exhaustive disclosure and maintains a repository of financial information in an accessible, easy-to-read format.
"By 2017, The Aditya Birla Group endeavours to become the leading Indian conglomerate for sustainable business practices across its global operations, balancing its economic growth with environmental and social interests."
- Kumar Mangalam Birla, Chairman, Aditya Birla Group.
At Aditya Birla Fashion and Retail Ltd, sustainability is fundamental to all our endeavours. It echoes our obligation towards society, environment and every stakeholder in constructing a stable foundation of this enterprise.
"We are committed to giving back more than we take from our ecosystem."
- Pranab Barua, Business Director - Apparel & Retail Business, Aditya Birla Group
"Our sustainability programme is guided by the three broad pillars of Responsible Stewardship, Stakeholder Engagement and Future Proofing. We are creating a framework to help all our businesses align their performance with international standards, ensuring stakeholder value and helping us stay within the shrinking operating space that will be created by pressures due to global and local mega-trends such as climate change, water scarcity, population migration, etc."
- Tony Henshaw, Chief Sustainability Officer, Aditya Birla Group
The ReEarth Initiative
ABFRL has launched the ReEarth Initiative which urges partners and stakeholders to positively contribute towards the planet by reducing the environmental footprint of our operations. It is also a founding member of the Sustainable Apparel Coalition (SAC) and pursues the widely accepted Higg Index.
By early 2018, ABFRL aims to reduce power consumption significantly, send minimal waste to landfills, suffer from no fatal accidents at work, and significantly reduce its packaging footprint.
By 2017, ABFRL aims to substantially reduce its purchase of grid electricity. ABFRL is also exploring the feasibility of using renewable energy in some parts of its operations.
By 2017, ABFRL aims to achieve Green Building certifications for 3 facilities.
ABFRL aims to be amongst the top 10 in the respective sectors on the Carbon Disclosure Project.
Water Footprinting and WASH:
By 2017, ABFRL aims to ensure compliance with the WASH Pledge and to attain water neutral/positive status for facilities under its direct control.
By 2020, ABFRL aims to significantly reduce its landfill waste.
ABFRL aims to reduce, reuse and recycle packaging, thereby substantially reducing the environmental footprint caused by the packaging material it uses.
ABFRL commits to ensuring product stewardship through use of sustainable materials, processes, supply chain and business practices.
ABFRL is working to ensure that there are no incidents of fatal accidents at work at any of Apparel & Retail locations.
By 2018, ABFRL commits to providing sustainable livelihood for 25,000 people, impacting 3,000 girl children and creating 100,000 hours of employee volunteering.
ABFRL Sustainability Overview - Click To Read More
CORPORATE SOCIAL RESPONSIBILITY AT ABFRL
Corporate Social Responsibility (CSR) is one of the driving forces at ABFRL. The CSR focus combines contributing to a clear social need with specific expertise that the company brings to address the needs and create clear and measurable benefits to the community. At the heart of its initiatives is the vision to build strategic partnerships with aligned partners leading to long-termsynergistic relationships. In addition to financial assistance, ABFRL brings in strong process rigour, employee strength and specific business expertise to co-create models.
"To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index." — Mrs. Rajashree Birla, Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development
The organisation has various ongoing initiatives that are working simultaneously all over the country. ABFRL has gone a long way in making a difference to society and is committed to doing much more.
Safety @ ABFRL
Aditya Birla Fashion & Retail Limited (ABFRL) has a three-pronged approach towards safety: the safety of customers who visit the stores; employees working in the offices, factories and warehouses; and for making sure that the products meet safety regulations and standards.
Safety for Employees
To foster safety for employees, ABFRL aims to uphold the values of freedom of speech, expression and religion, a work culture that promotes an accident- and pollution-free environment, ensuring that no employees are injured or no lives are lost in any of the company's stores, factories or warehouses.
Safety for Assets
ABFRL aims to safeguard its assets from losses. This includes the brand and its reputation, and safeguards against unethical activism.
Safety for Customers
ABFRL aims to safeguard its customers from any risk within company premises. It strives to eliminate all risk from consumption of its products and offers products and services in strict compliance with all regulatory safety frameworks.
MEDIA & EVENTS
• 13th May 2016
• 12 Feb 2016
• 13th May 2016
• 13th May 2016
• 6 APRIL 2016
• 29 SEPTEMBER 2015
• 13 JULY 2015
• 13 FEBRUARY 2015
• 11 APRIL 2014
• 01 APRIL 2014
• 04 MARCH 2014
• 03 MARCH 2014
• 03 MARCH 2014
• 03 JANUARY 2014
• 03 JANUARY 2014
• 03 JANUARY 2014
With a vast array of prominent brands in its armory, Madura Fashion & Lifestyle has left a distinctive impression on the Indian apparel space
When Madura Fashion & Lifestyle (MF&L) started its sustainability journey, it naturally decided to follow the Aditya Birla Group's Sustainability Framework.
Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio
Madura Fashion & Lifes tlye's MBO gears up to cross 500 stores in next three yea rs. explores infi nite possibilities with a new look and an infinity symbol.
The all new Solly Jeans Co. presents its distinct character of denim fashion that is inclusive for the new age young fashionistas and the smart dressing corporate youth.
Timely and appropriate response on social media, to a spelling error in one of its store displays helped Allen Solly win all-round acclaim
Peter England introduces a new retail concept to keep pace with the changing face of the Louis Philippe is a brand which prides in its craftsmanship and flaunts the same in a window installation that uses iconic elements that depicts a master tailor's studio to position its Premium Luxure brand.
Premier Men's apparel brand Louis Philippe that stands for status and power, illustrates its specialization in classic formal fashion in an ode to the stylish French royalty rendered in an interesting tasteful vintage setting put together with ornate vintage props.
Allen Solly from the house of Madura Garments has always strived to convey its identity as an Indian originated brand offering a retail experience with a global outlook. Their new store at Connaught Place, Delhi takes the retail experience up a notch.
Allen Solly launches it summer collection 'Air Shirts', a collection of cool summer fashion apparel designed with special light yarn that after comfort and style in the season.
Allen- Solly's exclusive women's wear store in Bangalore's Phoenix Market City caters to the discerning woman shopper in the inimitable British style.
As women comprise over 23% of the Madura Fashion & Lifestyle (MFL) workforce, the company celebrated International Women's Day on a wide scale, to applaud the contribution of its women employees.
Today, most men are style-conscious as they try to match their accessories with clothes. The latest line of formal wear from Peter England is for men who like to dress up - and quite literally at that. The collection is bright, edgy and attractive
Peter England diversifies into ethnic ensembles to acquire a complete look
Peter England diversifies into ethnic ensembles to acquire a complete look
Madura Fashion & Lifestyle Jan Kalyan Trust plans to conduct seven eye camps in coordination with reputed hospitals during the current financial year.
Allen Solly has launched Colour Lab, an innovative digital app that gives customers the freedom to get creative with the shades of their clothes
Peter England has introduced its wedding collection offering dapper styles. Purva Bhatia reports
Allen Solly has recently launched its first exclusive kids store at the Phoenix Mall located in Bangalore, in an interpreted design identify of its mainline flagship.
Centuries-old mills in small towns across Italy are leading the tranformation of shirt fabrics all over the world
It is all in the fabric - by Samrat Som
VM&RD met up with R.Satyajit, COO, International Brands and New Businesses, Madura Fashion & Lifestyle. Read excerpts from the conversation
Louis Philippe won two awards at the prestigious Indian Digital Media Awards 2013 held in Mumbai on June 25, 2013
An interview with Sooraj Bhat, Brand Head, Allen Solly, on the rebranding exercise
Help Vidya Write campaign, a CSR initiative of Madura F&L, saw employees raise funds and donate books to help disadvantaged students
In a brand extension exercise, menswear brand, Peter England, from the Madura Fashion & Lifestyle, has forayed into the luggage segment, launching a range of work and travel bags. Kedar Apshankar, COO, Peter England, in an interview with Dhaleta Surender Kumar of Pitch talks about other extension plans of the brand and its marketing approach for the bags.. Excerpts:
Students backed by Madura Fashion & Lifestyle's CSR initiative in education have performed exceeding well
Allen Solly, the international apparel brand, with its new range of 'Friday Dressing,' is targeting young working women.
Peter England, India's largest menswear brand, has embarked on a new journey with the launch of its new range of Work & Travel Bags called 'Peter England Bags'
Allen Solly COO Sooraj Bhat talks about the brand's growth plans and the concept of Friday Dressing in an interview with Sportswear International (India edition).
Louis Philippe has come to be associated with India's richest domestic golf tournament, the Louis Philippe Cup, to be held at the KSA Golf Course, Bangalore, between March 5 and 10, 2012.
Mr Pranab Barua, CEO of Madura Fashion & Lifestyles, won the Hall of Fame award in the general category at the Northeast Consumer awards function
Madura Fashion & Lifestyle believes that providing employees opportunities to contribute and connect with the community it operates in fosters a healthy and happy work environment
Targeted at the sports-loving youth, LP Speed Challenge 2011 is a unique customised racing game that draws inspiration from vintage motorsport
The manufacturing division of Madura Fashion & Lifestyle, Madura Clothing, is the first apparel manufacturing unit to win the 'Performance Excellence' trophy of the Ramkrishna Bajaj National Quality Awards (RBNQA), instituted by the Indian Merchants Chamber and the house of Bajaj.
The star cast of the Madhur Bhandarkar-directed movie Corporate has donned Allen Solly garments, known for their contemporary style and look
Louis Philippe's premium stores have become the benchmark for world-class shopping experience for the Indian consumer
Allen Solly womenswear gives the Indian woman executive a range of relaxed formal wear with a lot of visual appeal
Van Heusen announces the launch of Cool Pants, an innovation using the technology adopted by NASA to clothe their astronauts in space
This collection of quality boardroom-wear with contemporary global styles, addresses the needs of the image-conscious corporate executive
Head Corporate Communications,
Apparel & Retail Business, The Aditya Birla Group
Every employee of Aditya Birla Group can now boost their personal and professional dreams with ample growth opportunities hosted by us. We firmly believe in our corporate values of Integrity, Commitment, Passion, Speed and Seamlessness which help empower a creative work place of innovations.
Shlok Hariramani, Manager - Marketing - Peter England.
"Working with MFL has brought a sense of achievement and stability to my career. In my total experience of just about 5 years at the company, I have transitioned from Sales operations to Marketing. This itself shows how open the work culture is towards talent recognition and role allocations. The work life balance is great. The HR team here is exceptional. You feel cared for. The employee policies are clear and transparent. Overall, a great place to work."
Kumar Harshit, Group Manager - Product, Louis Philippe
"The work culture at MFL is wonderful. The bosses allow us to take the lead, the company is people centric and believes in the freedom to express ideas. The company also encourages individuals by giving awards and nominating the teams for external awards. From the store staff to the category managers, everyone here gets his chance to grow."
Aparajita Upadhyay, Group Manager - Non Apps, Pantaloons
"PFRL to me is like an extended family, more than a work place. The company and its employees believes in giving due recognition to the good work done by an individual. It has set its framework to adapt to the changing environment, which helps in seizing an opportunity and also in dealing with unexpected problems. Engagement activities and initiatives help in keeping the employees happy and in a positive frame of mind."
Abhinav Sinha, Group Manager - Loyalty Programme, Pantaloons
"The people at the company are amazing and helpful. The management gives us space to execute ideas while allowing us to take a lead on programmes we are confident with. Everyone in the company is given an equal opportunity to grow. The skill development programmes and career development programmes also help employees develop and refine their skills."
Neeraj Nagpal, Senior VP & Head - Category Management, Sourcing, Technical & Q.A, Pantaloons
This is a very exciting time to work in PFRL. In last two years there has been a huge growth in the industry in an unprecedented way. It's a huge opportunity to be associated with Pantaloons during this period. The employees here are vibrant and hardworking. The engagement activities too are great. In my opinion this is the best place to work."
Neelam Jhangiani, Area Business Manager - West, Pantaloons
"Our work culture is highly focussed to providing customers with the best service. We focus on profitability, planning, achievements and other backend support that assists in delivering results. We also engage employees in motivating activities that make them feel like superheroes during festivals and other holidays."