Overview
Madura Fashion & Lifestyle has revolutionised India's readymade apparel and retail market. A name that is synonymous with panache and modernity, Madura Fashion & Lifestyle is defined by its brands – Louis Philippe, Van Heusen, Allen Solly, Peter England and People – brands that personify style, attitude, luxury and comfort.
In September 2012, Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching the quintessential British men's luxury clothing and accessories brand Hackett London through a joint venture with the UK firm. The brand was launched at Madura’s flagship store at DLF Emporio in Delhi.
It also launched an inspirational brand, The Collective, as a super premium lifestyle retail chain for a host of international apparel and accesory brands making a foray into India for the first time. It also set up Planet Fashion, offering men a one-stop destination for all their apparel needs.
Madura Fashion & Lifestyle has won several prestigious awards over the years for itself and for its brands. The company was ranked among the ‘40 Top 2011 Innovators’ by the Apparel Magazine. At the Images Fashion Awards 2011, it was declared ‘the most admired fashion company of the year.’ The Madura Clothing division won the IMC RBNQA award for performance excellence.
Peter England won the Brand Equity Award from the Economic Times for three consecutive years in a row since 2008. It also won a bronze award for the ‘Best website retail’ category at the BBC.com Campaign India Digital Media awards. Van Heusen won the PowerBrand 2011-12 award by Planman Marcom. Allen Solly won the ‘Best website/microsite – product for spring/summer 2010 collection at the Indian Digital Media awards 2011.
The Collective won three awards at the In Store Asia 2011 – VMRD retail design awards function. Van Heusen Woman was declared the ‘Most admired women’s westernwear brand of the year’ at Images Fashion Awards 2011
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