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Who we are
Management team
Innovations @ MF&L
Milestones
Awards and accolades
Aditya Birla Group
Aditya Birla Nuvo
 
Madura Fashion & Lifestyle introduced Peter England shirts to an urban population who were in the market for shirts of international finish and quality at value for money prices.
 
Vision and values

To passionately satisfy Indian consumer needs in fashion, style and value, across wearing occasions in Apparel and Accessories, through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to all our stakeholders.

The company aims to be the undisputed leader in the lifestyle industry, delivering continued value growth for all stakeholders by honouring:
Transparency and trust
Human touch
Empowered teams
Promises always honoured
Responsive to customer needs
Ownership for partner success
Merchandise and design leadership
IT leadership in service
Simple and speedy processes that enable quick decisions
Effective communication

Our values
Commitment
Integrity
Passion
Seamlessness
Speed